Industrial ····· Customize Watch (Campaign Page)
Published ······ 2019
Contributions ·· UX Strategy & UI LEAD
Task ··········· Research for background story and execute with story base UI
Published ······ 2019
Contributions ·· UX Strategy & UI LEAD
Task ··········· Research for background story and execute with story base UI
UNDONE WORLD
Objective
UNDONE wants to make connection with Millennials. My approach was to create a line to refresh the undone brand identity in a critical way, together with an innovative and bold launch campaign.
The visual identity relied heavily on bold animated typography and color contrast, together with a refresh of the brand color scheme and photographic material.
UNDONE wants to make connection with Millennials. My approach was to create a line to refresh the undone brand identity in a critical way, together with an innovative and bold launch campaign.
The visual identity relied heavily on bold animated typography and color contrast, together with a refresh of the brand color scheme and photographic material.
Pre-Launch page
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