Industrial ····· Bookstore (Application)
Published ······ 2018
Contributions ·· UX Strategy & UI Design (Project lead)Task ··········· Define the user pain point from physical store and design new solution though moblie application.
Published ······ 2018
Contributions ·· UX Strategy & UI Design (Project lead)Task ··········· Define the user pain point from physical store and design new solution though moblie application.
Eslite® 誠品
http://shorturl.at/ciIP3
Eslite Bookstore is one of the largest retail bookstore chains across Taiwan, Hong Kong, Japan and China. It also provides one of the largest English language publications and translation materials. It’s headquarters are in Taipei.
Eslite Bookstore is one of the largest retail bookstore chains across Taiwan, Hong Kong, Japan and China. It also provides one of the largest English language publications and translation materials. It’s headquarters are in Taipei.
Contributions
Implement UX framework into Mtel.
From business requirements, define use cases, user flow diagram & information architecture, analyze competitors, UX/UI trends, wireframes & sketches and mockup.
From business requirements, define use cases, user flow diagram & information architecture, analyze competitors, UX/UI trends, wireframes & sketches and mockup.
User Research
Conducted user research to find out more about customers needs.
For instance, observe and spoke to customers at the store. Though this design to increase sales and inprove membership sign-up process for Eslite.
Questions:
What brings you here?
- How long will you stay?
- What will you do in Eslite?
- Anythings you feel interested in Eslite?
- Which part you think can be improve from Eslite?
Opportinities
As the physical bookstore is the strength for Eslite, this can be done by providing value-added services that complement their offline experience
For instance: We can provide customised book recommendations and book previews. The membership sign-up process can also be simplified in the application.
For instance: We can provide customised book recommendations and book previews. The membership sign-up process can also be simplified in the application.
- Reserve book service
- Public reading list
- Scan physical book to application
- Create search behavior
1. Reserve book service
2. Scan physical book to application
3. Public reading list
4. Create search behavior
Final Product
